The right SEO tactic for low and high competition
Depending on the keywords for which you want to get high
rankings, you have to employ different tactics. Keywords with
less competition require different tactics than keywords with
The effect of different SEO tactics on the position of your
website in the search results
If you target long keyword phrases with little competition,
then the relative value of on-page web page optimization is
For example, if you want to be listed for the search term
"buy black adidas samba sneaker in knoxville" then
it is enough to optimize one of your web pages for that search
term because the competition for that search term is not high.
You don't need many inbound links to get high rankings for
The more competitive the targeted keyword is, the higher
is the effect of inbound links on the position of your website
in the search results:
The importance of an SEO tactic is not the same as its relative
effect on your search engine positions
By taking a look at the chart above you might get the impression
that web page optimization is not important to get high rankings
for very competitive keywords. That is not the case. Optimizing
the contents of a web page is the essential basis for high
search engine rankings.
By optimizing a web page for a keyphrase, you tell search
engines that the web page is relevant to that keyphrase. If
more than one web page has been optimized for that keyphrase
(which is usually the case) then the web page with the best
inbound links will get the highest position in the search
For example, the website www.cnn.com has 46,600 inbound links
according to Google. Although CNN.com has so many inbound
links, they do not rank for the keyword "buy black adidas
samba sneaker in knoxville" because the website has not
been optimized for that keyphrase.
If you want to get high rankings for a keyphrase, the first
step is to optimize one of your web pages for that keyphrase.
Then work on the links that point to the optimized web page
to outrank other websites that have been optimized for the
Which tactic should you use for your website?
1. The best web page optimization tactic:
When you optimize your website, optimize different pages
of your website for different keyphrases. Start with longer
keyword phrases that don't have much competition and then
proceed with more competitive keywords.
For example, start with the keywords "buy sneakers in
knoxville", "buy cowboy boots in knoxville",
"buy pumps in knoxville", "shoe shop knoxville",
etc. When you have managed to get high rankings for many of
these keyphrases, Google will know that your website is relevant
to the topic "shoes".
As soon as Google knows that your website is relevant to
the topic, it will be much easier to get high rankings for
more competitive keywords such as "buy shoes" or
The more pages of your website you optimize for different
but related keywords, the better.
2. The best link building tactic:
It's not always necessary that you have more links than your
competitors. You need better links.
Try to get links to your website that use the targeted keyphrase
as the link text (also called anchor text) and that point
to the web page on your website that has been optimized for
Don't focus on quantity, focus on quality. Getting hundreds
of links from a link farm won't help your website as much
a few dozen links from relevant web pages with authority.
If your website has both optimized web pages and good inbound
links then it will be easy to outrank web pages that only
have one factor.
Our SEO software tool IBP can help you to get to the top
of the search results: it helps you to find the best keywords
for organic SEO and paid search marketing, it helps you to
optimize the content of your web pages for search engines,
it helps you with all aspects of successful link building
and much more. You can download IBP on our website.