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Don't screw it up: why should other websites link to your site?

The links that point to your website are one of the most important factors that influence the position of your website in Google's search results. The better the links to your website, the higher the position of your website in Google's results.

High rankings without good inbound links?

It is possible to get high rankings with only a few links if you want to be listed for keywords that don't have much competition. As soon as more than one website competes with you for the same keywords, the website with the best inbound links will outrank the other websites.

If you want to get high rankings for competitive keywords, you have to go out and encourage people to link to your website. It's not necessary to get as many links as possible. It's necessary to get better links than your competitors.

Relatively easy: finding the right websites for link building

The Internet has plenty of websites for every category. The following websites can be good link partners:

Websites that are listed for the keywords that you are targeting can be good link partners. If a website has high positions for the keywords that you are targeting and if the website is not a competitor, you should contact the owner of that website.

Some websites have content that is related to your keyword. If these websites have no examples or references, they could link to your website.

There can be many websites that contain a review or a comment about your company without linking to your site. These websites will often link to your website if you ask.

If another website links to your website and only uses your domain name to link to your website, ask the owner of the other website to link to your website with your keyword.

Blogs that deal with the topic of your websites are often willing to link to your website.

If a website links to one of your competitors, it is likely that they will also link to your website if you offer a similar product or service.
Easy to screw up: asking for a link

Finding websites that could link to you is the easy part. The difficult part is to convince the owners of the other websites that they should link to your site.

Contact the right person and use a personal salutation. Be polite and professional in your email message. Use a non-freemail email address and include your full contact information in the email message.

Focus on the benefits of the recipient (for example, that the webmaster will offer his website visitors a good resource if he links to your site and explain why).

There are many things that can improve the response rate of your link request messages. Details can be found in our free SEO eBook. The eBook covers everything from finding potential link partners to optimizing response rates and it also contains a checklist that helps you to get started as quickly as possible.

If you want to speed things up, use IBP's link builder to get links from other websites to your site. IBP's link builder finds related websites, websites that link to your competitors, related blogs, websites that link to your website, etc.

In addition, IBP delivers additional information such as the text that is used for the links to your website, the IP address, the Google PageRank rank of the web pages and much more.

IBP also help you to build links through directory submission, social bookmarking services and many more tools that help you to get the best possible position in the search results of Google and other major search engines. You can download it here.

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November 2009 search engine articles