Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Reciprocal links: are they great, crap or something in between?

Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.

What do search engine marketers think about reciprocal links?

There are three main factions:

Group 1: reciprocal links have no effect at all on the position of a website in the search results on Google.


Group 2: reciprocal links work just like any other inbound links.


Group 3: there's a threshold value. For example, you shouldn't have more than 33% reciprocal inbound links.
Which group is right and should you use reciprocal links with your website or not?

Is there a threshold value for reciprocal links?

Webmasters in group 3 think that a high number of reciprocal links is a red flag for search engines. The idea behind this is that links should not be trusted if (for example) 100% of a site's inbound links are reciprocal.

However, this is not really a good indicator. If high quality websites do link to each other, they won't harm their rankings in any way.

For some sites, it is normal to have a high reciprocity percentage

Link building expert Eric Ward recently did a test. He found out that there are websites for which it is perfectly normal that they have almost 100% reciprocal links.

The more specific the topic of a website is, the more likely it is that it will have a high reciprocity percentage. As an example, Eric Ward used the website of "The Southeastern Bat Diversity Network", an organization with a goal to "conserve bats and their habitats in southeastern North America through collaborative research, education, and management."

The top sites in that subject are all linked back and forth to all other websites that write about bats. This is not surprising and it shows that a high number of reciprocal links can also be a sign of high quality. It depends on the topic of the website.

If the websites were about different topics, then the reciprocal links would look suspicious.

Should you use reciprocal links for your website or not?

You don't have to worry if a link is a reciprocal link or not. That does not matter. Reciprocal links are neither good nor bad. They are just links and it always depends on the individual link whether it is a good link or a bad link.

If a link comes from a website that is related to your website then it is a good link. If the other website is related to yours then you can link back and this won't cause any problems. As long as you make sure that the links make sense to your website visitors then everything is okay.

You can use IBP's link building tool to get links to your website. IBP can help you with one-way links, reciprocal links, links from blogs, links from related websites, links from Internet directories and much more. It is a spam-free link building tool that helps you to get high quality links.



Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
September 2009 search engine articles