Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

6 link building myths clarified

Cryptic pronouncements by Google and differing opinions among SEO-people around the world, often create misunderstandings, which turn into entrenched myths. In this article, we focus 6 of these myths.

1: Links from guest posters damage you

In July of this year, Google announced that it would start going after link spamming websites. Many simply misunderstood this announcement. You can still use guest posts as a part of your link building strategy. There is nothing to worry about unless you solely do it to accrue more links, and if you guest post on all kinds of absurd pages, that take in just about anything.

Google will not tolerate "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links". Notice how Google is addressing the excessive use of guest posting, not guest posts in general which in general is a very good tactic for linkbuilding.

2: Links from press releases damage you

A few weeks after Google had begun hitting down on press releases, they changed their link-scheme conditions and began including press releases. The change was misunderstood by many, even more experienced SEO folk. Many took it, that it had become dangerous to make press releases in general. Let's break it down. First of all, Google doesn't have anything against press releases. What they do mind, are those who use press sites for the sole purpose of link building. The purpose of press sites is to attract other media to bring your story, not to get links from the press site itself. So don't be afraid of writing press releases, but don't anchor optimize the links. Place the relevant link at the bottom of the article. And don't use anchor texts.

3: A nofollow link transmits no value

Of course it does, however it doesn't transmit PageRank! But PageRank isn't everything. Far from it. If you think that a nofollow link from Wikipedia or from another major credible website does not give any value to your web site, think again. Let me give you this example, in which someone created a rel=nofollow-linkprofile and achieved quite decent results in SERPs.

4: Make good content and the links will pour in

You can have the best content on your website, but if no one is watching no one will link to it. Even though Content Marketing has become the new black in online marketing and the SEO community, it can't stand-alone. Creating content is only a small part of the overall task in regard to SEO. Reach out to those people who may think your content is great. Show it to them and convince them to share.

5: All links are born equal

It's tempting to think that a link from Nasa.com is just as good for you, as it is for me. But that isn't the case. The higher the authority of the link profile on your domain, the more you'll get out of a link. In principle that means, that you and I can get the same link, but one of us might get twice as much out of it.

In general you need a diverse linking profile, to do good in the search results. If you are having a hard time finding possibilities, you should try and look into the linkbuilding club if you work with SEO in Denmark, nevertheless.

6: Reciprocal links do not work

Reciprocal links i.e. linking to each other are subject to much misunderstanding. It is true that a reciprocal link doesn't count as much as a one way link, but it actually does count for something, and can even be properly rewarding. If you have business partners with whom you can help each other's customers, don't hesitate to link to each other. It will not do any harm, and will in fact transmit PageRank and other values. Do not listen to those who say to you, that reciprocal links simply cancel each other out. That isn't true.


Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
December 2009 search engine articles